RacketStats founder, Andy Durham, sought to bring successful tennis systems, used by the world’s top players, to anyone with a smartphone. The goal was to enable parents, coaches and players themselves to easily identify weaknesses and strengths and develop strategies for comprehensive improvement in real-time directly from their device.
RacketStats engaged Red Foundry in a Define, Design and Develop project to bring the concept from idea to reality. The challenge was to take a complex process and create a streamlined design that was intuitive for the user.
The project included:
- Definition and Design process resulting in a high-fidelity clickable prototype
- Developed using React Native – one codebase producing both an iOS and Android App
- App Store setup and submission
- Expert guidance for launching and fully supporting a new business model