Unless you get a glimpse behind the scenes, it’s easy to assume mobile apps are all developed the same way. However, there are many different approaches, technologies, and techniques that can be used to build an app. In fact, the three main types – native apps, cross platform apps, and mobile responsive websites – all sport their own advantages and disadvantages. What’s important is determining early in the discovery and design phase which app development approach is right for your goals. Here’s our quick and easy guide to the pros and cons of each development type. Read More
Timing is everything in sales. What better way to improve your timing than to pitch your products when customers are relaxed and receptive? Direct Sales companies take that idea to heart by bringing products (anything from kitchen supplies and cosmetics to wine and toys) into the target customers’ homes to demonstrate what they can do. When the right conditions align and customers are in a buying mood, direct sales associates can fast-track purchase decisions. Delay the process, and customers are more likely to get cold feet. Why risk that – especially when a mobile app can increase your odds of closing the deal? Read More
Uber may have pioneered modern peer-to-peer transactions, but it is far from the final word on the sharing economy – especially when it comes to mobile apps. In reality, any industry that fails to address its inefficiencies or inflated costs is waiting for an upstart to begin developing a business application that will disrupt them. What’s stopping you from launching the next Uber? For entrepreneurs and startups asking that very question, here are some key considerations to take your on-demand business model through the discovery and design phase and beyond. Read More
Could your business be subject to $23 million in fines pertaining to the new European Union (EU) GDPR regulations taking effect this month?
If you have a mobile app that is not compliant with GDPR (General Data Protection Regulation) by May 25th, 2018, you risk hefty fines for being in violation of this complex data protection and privacy law. In a nutshell, the GDPR is designed to give EU citizens more control over their personal data while also providing businesses with clear guidelines about data gathering, management, and security. However, the regulation is nuanced, and businesses can suffer financial repercussions even if they believe they are in the clear. Read More