Are you ready for Apple Pay?

By on October 20, 2014 | iOS, Mobile App Development | No Comments

Apple Pay has been getting a lot of press recently and, generally speaking, there is a lot of confusion about what it means to consumers and, just as importantly, to app owners. Most articles and news segments describe Apple Pay as the latest way to pay at the check-out counter. Simply wave your phone in front of new Apple Pay readers and instantly – transaction complete. While this new feature of the phones is cool it is only part of a bigger story…. essentially, how Apple is positioning to revolutionize online commerce through mobile apps.

Entering credit card information for purchases has always been and still is a huge barrier for consumers using mobile phones to shop. Buying airline tickets requires entering your name, address, card number, expiration date, cvv, and more – all on a tiny screen. If users needed to do that every time they wanted to buy a new level in candy crush, or coins in farmville – they wouldn’t do it and companies like Zynga wouldn’t be worth billions of dollars. Apple knew that and years ago invented in-app purchasing for digital goods. Enter one password (or now just swipe your thumb) and complete your purchase in an app in one simple, painless step.

Similar to the way in-app purchases revolutionized the way we buy and sell digital goods on mobile phones, today Apple is about to change the way we buy and sell other types of goods using our phones. Study after study has proven the simpler it is to complete an order, the more money consumers will spend online and in mobile apps. Now, the promise is that out online check-outs will be simple and will happen with a single touch. No longer will you need to manually fill out lengthy forms or repeatedly type in shipping/billing information. Further, your actual card number will kept private and not shared with the online merchants.

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See a new pair of shoes in the Nordstrom app – swipe your thumb and complete your purchase. Want to buy those tickets for an upcoming concert in the StubHub app, add them to your cart and swipe your thumb. Want to subscribe to a magazine subscription, swipe your thumb.

At Red Foundry we’re truly excited about the possibilities, and if you accept credit cards for anything in your business, adding Apple Pay and Touch ID to your app should be your number 1 priority to get ready for this major shift in commerce and take advantage of the increased sales due to ease of checkout.

If this sounds more like revolution than evolution, you might ask yourself…. Is your app ready?

eBooks: Disruptive Publishing

By on May 1, 2014 | Android, iOS, Mobile App Development | No Comments

Mills & Boon, the undisputed UK market leader in romance fiction publishing (think Harlequin romance novels), has decided to become disruptive by developing its own app that allows their fans to read eBooks on the go.

Digital supermarkets run by companies like Apple, Amazon and Kobo currently dominate the eBook market, taking a big slice of the profits-pie each time a book is downloaded.

In an effort to streamline the publisher-to-reader process, Mills & Boon has created their own app reader that users can easily download to their iOS or Android mobile device. The company is hoping that, since more people are reading eBooks on their smartphones and tablets, their big gamble will pay off.

The app lets users read eBooks from their own eBookshelf on the Mills & Boon website, as well as ePub and PDF books from retailers and libraries around the world. Electronic publishing has allowed Mills & Boon to double its output. It now releases more than 100 eBooks per month, more than in print, and sells more e-books than physical books. According to Tim Cooper, digital and marketing director for the publisher, “digital lends itself to the habitual nature of our content. Our readers finish reading one and they can download the next.” Author Sharon Kendrick’s opinion is similar: “[Mills & Boon] are an intense reading experience, and they can be read quickly. People read four to five in a few days so that’s a lot of books to carry around.”

But will they be successful and will other publishers follow suit? Tune in tomorrow…

 

Fodor’s City Guides App Honored As Best Travel App

By on October 22, 2013 | iOS, Mobile App Development, UI/UX Design | No Comments

Red Foundry is proud to announce that the Fodor’s City Guides app is a winner in the 2013 Lowell Thomas Travel Journalism Competition, taking the gold in the ­­­­Travel App category.

The annual competition, honoring outstanding print, online, and multimedia work, travel photography, and audio and video broadcasts, is sponsored by the Society of American Travel Writers Foundation. Winners of the awards, the most prestigious in the field of travel journalism, were announced across 25 categories Oct. 21 at the SATW convention in Biloxi, Mississippi.

Fodors Splash

The 29th Lowell Thomas competition drew 1,257 entries, which were judged by members of the faculty at the University of North Carolina-Chapel Hill School of Journalism and Mass Communication.

In honoring Fodor’s work, the judges said: “This app is the perfect companion for every aspect of a trip. It helps users plan the logistics by suggesting interesting places to stay and visit and allowing them to book it right in the app [and] contributes location-specific information that enhances the in-person experience. The app is everything you would expect from a Fodor’s guidebook in a great interactive experience.”

The Foundation distributes nearly $20,000 in prize money to individual winners. Generous donations by this year’s Underwriters, the Tourist Office for Flanders-Brussels and Travel Guard, help make the prizes possible.

The Fodor’s City Guides app can be downloaded here…  cheers!

Solution Accelerators… More Elements!

By on July 20, 2013 | iOS, Mobile App Development | No Comments

As the mobile technology landscape continuously evolves…  so must our client’s apps.  We make that possible by incorporating the best Red Foundry community submissions into our Solution Accelerators and standard libraries in Studio. Here’s an overview of some of the best of the best that we’ve added recently.

• Tumblr Post – Get your blog on.
• Flickr Image Upload – Upload images to everyone’s favorite vowel-dropping photo service.
• Google Place Search – Search Google’s well-maintained and crowdsourced database of locations!
• Data Dictionary – Need to save an array of information? Tired of writing the same JavaScript over and over again? Use the Data Dictionary Element!
• LinkedIn Sharing – Post links to the world’s most professional social network!
• Google Analytics – Red Foundry’s analytics are great, but if you’re already deep in the land of Google, you can easily use their analytics with this new featured Element!
• App Rating Request Prompt – Get more ratings from your most engaged users!
• Facebook Friends Selector – Picking teams? Want to see who makes the virtual cut? Retrieve a logged-in Facebook user’s friend list, and let them select!
• Slider – Use the slider widget to allow the user to pick between a range of values!
• Font Size Selector – Make your UI easily customizable for those of us who need to have larger text!
• Date and Time Picker – Pick a date, any date!
• UrbanAirship – Now the world’s most-customizable Push Notification service comes to Red Foundry! Use the UrbanAirship Element to register your users for highly-specific Push targets. Check out their service at www.urbanairship.com.

Keep your eyes peeled for new Elements!

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