Uber may have pioneered modern peer-to-peer transactions, but it is far from the final word on the sharing economy – especially when it comes to mobile apps. In reality, any industry that fails to address its inefficiencies or inflated costs is waiting for an upstart to begin developing a business application that will disrupt them. What’s stopping you from launching the next Uber? For entrepreneurs and startups asking that very question, here are some key considerations to take your on-demand business model through the discovery and design phase and beyond. Read More
Could your business be subject to $23 million in fines pertaining to the new European Union (EU) GDPR regulations taking effect this month?
If you have a mobile app that is not compliant with GDPR (General Data Protection Regulation) by May 25th, 2018, you risk hefty fines for being in violation of this complex data protection and privacy law. In a nutshell, the GDPR is designed to give EU citizens more control over their personal data while also providing businesses with clear guidelines about data gathering, management, and security. However, the regulation is nuanced, and businesses can suffer financial repercussions even if they believe they are in the clear. Read More
How will you create cash flow from your mobile app? The logistics of your revenue generation model need to be outlined from the outset. Anticipated features, functionality, and your target audience can in many cases guide you to the right app monetization model – but you need to think through your app’s revenue potential early in the discovery and design phases. Here are three common app monetization strategies that can get your revenue generation off on the right foot. Read More
App development is a labor of love. Hundreds of hours go into defining the concept, outlining the features, designing the interface, writing code, beta testing, and releasing the app to end users. After all that work, it would be a shame if your idea becomes a one-use wonder. Unfortunately, that’s not far from what happens to a majority of mobile apps. The harsh reality is that fewer than 38% of users launch an application 11 times or more. Users will readily download an application, (it’s next to no commitment on their part) but they require routine reminders and incentivization to remain active. Unless your final product factors mobile re-engagement into the custom app development strategy, many users will act like balloons cut adrift, never to return again. Here are two key strategies that can help retain your audience after download and keep them engaged. Read More