Timing is everything in sales. What better way to improve your timing than to pitch your products when customers are relaxed and receptive? Direct Sales companies take that idea to heart by bringing products (anything from kitchen supplies and cosmetics to wine and toys) into the target customers’ homes to demonstrate what they can do. When the right conditions align and customers are in a buying mood, direct sales associates can fast-track purchase decisions. Delay the process, and customers are more likely to get cold feet. Why risk that – especially when a mobile app can increase your odds of closing the deal? Read More
Uber may have pioneered modern peer-to-peer transactions, but it is far from the final word on the sharing economy – especially when it comes to mobile apps. In reality, any industry that fails to address its inefficiencies or inflated costs is waiting for an upstart to begin developing a business application that will disrupt them. What’s stopping you from launching the next Uber? For entrepreneurs and startups asking that very question, here are some key considerations to take your on-demand business model through the discovery and design phase and beyond. Read More
Could your business be subject to $23 million in fines pertaining to the new European Union (EU) GDPR regulations taking effect this month?
If you have a mobile app that is not compliant with GDPR (General Data Protection Regulation) by May 25th, 2018, you risk hefty fines for being in violation of this complex data protection and privacy law. In a nutshell, the GDPR is designed to give EU citizens more control over their personal data while also providing businesses with clear guidelines about data gathering, management, and security. However, the regulation is nuanced, and businesses can suffer financial repercussions even if they believe they are in the clear. Read More
How will you create cash flow from your mobile app? The logistics of your revenue generation model need to be outlined from the outset. Anticipated features, functionality, and your target audience can in many cases guide you to the right app monetization model – but you need to think through your app’s revenue potential early in the discovery and design phases. Here are three common app monetization strategies that can get your revenue generation off on the right foot. Read More