GDPR Impact to Mobile Apps

By on May 9, 2018 | Mobile App Development | No Comments

Could your business be subject to $23 million in fines pertaining to the new European Union (EU) GDPR regulations taking effect this month?

If you have a mobile app that is not compliant with GDPR (General Data Protection Regulation) by May 25th, 2018, you risk hefty fines for being in violation of this complex data protection and privacy law. In a nutshell, the GDPR is designed to give EU citizens more control over their personal data while also providing businesses with clear guidelines about data gathering, management, and security. However, the regulation is nuanced, and businesses can suffer financial repercussions even if they believe they are in the clear. Read More

Paid, In-App Purchase, or Subscriptions: Your Guide to App Monetization Strategies

By on April 10, 2018 | Mobile App Development | No Comments

app monetization strategiesHow will you create cash flow from your mobile app? The logistics of your revenue generation model need to be outlined from the outset. Anticipated features, functionality, and your target audience can in many cases guide you to the right app monetization model – but you need to think through your app’s revenue potential early in the discovery and design phases. Here are three common app monetization strategies that can get your revenue generation off on the right foot.  Read More

Ignoring Mobile Re-Engagement: Why Many Apps Fail

By on March 19, 2018 | Mobile App Development | No Comments

mobile re engagementApp development is a labor of love. Hundreds of hours go into defining the concept, outlining the features, designing the interface, writing code, beta testing, and releasing the app to end users. After all that work, it would be a shame if your idea becomes a one-use wonder. Unfortunately, that’s not far from what happens to a majority of mobile apps. The harsh reality is that fewer than 38% of users launch an application 11 times or more. Users will readily download an application, (it’s next to no commitment on their part) but they require routine reminders and incentivization to remain active. Unless your final product factors mobile re-engagement into the custom app development strategy, many users will act like balloons cut adrift, never to return again. Here are two key strategies that can help retain your audience after download and keep them engaged. Read More

4 Questions You Need to Ask Before Developing a Business Application

By | Mobile App Development | No Comments

developing a business applicationMobile apps are the modern gold rush. Just about every entrepreneur or company has an idea for how they can become (or transform into) the next Uber or Yelp, but not everyone ends up making a mint developing a mobile app. What separates successful apps from failed attempts? As unsexy as it sounds, it comes down to asking (and answering) some key questions during the discovery and design process. Here are four questions that need to be answered before a business should begin work on a custom mobile app.
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