Category Archives: Mobile App Development

How to Prepare Your Application for a Stellar Launch

By on August 14, 2018 | Mobile App Development | No Comments

Designers man drawing website ux app development. User experience concept.The Uber you know now was not built in a day. The family of apps that enable easy ridesharing, food delivery, and even matching transportation carriers with shippers started as a simple app for people in San Francisco to request black car service using their phone. How did a sharing economy app grow to provide such diverse services on a near global scale? By establishing a focused product vision and business strategy from the outset. A clear business strategy coupled with a solid application architecture enables businesses to establish a loyal user base, monetize their application, direct their investments, and scale their vision in the future. To better guide your process, here are some of the considerations to keep in mind during the discovery and design phases of your mobile application.
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Native App, Cross Platform App, or Mobile Responsive Website?

By on July 18, 2018 | Mobile App Development | No Comments

Unless you get a glimpse behind the scenes, it’s easy to assume mobile apps are all developed the same way. However, there are many different approaches, technologies, and techniques that can be used to build an app. In fact, the three main types – native apps, cross platform apps, and mobile responsive websites – all sport their own advantages and disadvantages. What’s important is determining early in the discovery and design phase which app development approach is right for your goals. Here’s our quick and easy guide to the pros and cons of each development type. Read More

Mobile Apps Increase Business for Direct Sales Companies

By on June 12, 2018 | Mobile App Development, Sales | No Comments

Mobile Apps Increase Business for Direct Sales CompaniesTiming is everything in sales. What better way to improve your timing than to pitch your products when customers are relaxed and receptive? Direct Sales companies take that idea to heart by bringing products (anything from kitchen supplies and cosmetics to wine and toys) into the target customers’ homes to demonstrate what they can do. When the right conditions align and customers are in a buying mood, direct sales associates can fast-track purchase decisions. Delay the process, and customers are more likely to get cold feet. Why risk that – especially when a mobile app can increase your odds of closing the deal? Read More

Want to Be the Next Uber? Develop Your Own Sharing Economy App

By on May 30, 2018 | Mobile App Development | No Comments

Develop Your Own Sharing Economy AppUber may have pioneered modern peer-to-peer transactions, but it is far from the final word on the sharing economy – especially when it comes to mobile apps. In reality, any industry that fails to address its inefficiencies or inflated costs is waiting for an upstart to begin developing a business application that will disrupt them. What’s stopping you from launching the next Uber? For entrepreneurs and startups asking that very question, here are some key considerations to take your on-demand business model through the discovery and design phase and beyond. Read More

GDPR Impact to Mobile Apps

By on May 9, 2018 | Mobile App Development | No Comments

Could your business be subject to $23 million in fines pertaining to the new European Union (EU) GDPR regulations taking effect this month?

If you have a mobile app that is not compliant with GDPR (General Data Protection Regulation) by May 25th, 2018, you risk hefty fines for being in violation of this complex data protection and privacy law. In a nutshell, the GDPR is designed to give EU citizens more control over their personal data while also providing businesses with clear guidelines about data gathering, management, and security. However, the regulation is nuanced, and businesses can suffer financial repercussions even if they believe they are in the clear. Read More

Paid, In-App Purchase, or Subscriptions: Your Guide to App Monetization Strategies

By on April 10, 2018 | Mobile App Development | No Comments

app monetization strategiesHow will you create cash flow from your mobile app? The logistics of your revenue generation model need to be outlined from the outset. Anticipated features, functionality, and your target audience can in many cases guide you to the right app monetization model – but you need to think through your app’s revenue potential early in the discovery and design phases. Here are three common app monetization strategies that can get your revenue generation off on the right foot.  Read More

Ignoring Mobile Re-Engagement: Why Many Apps Fail

By on March 19, 2018 | Mobile App Development | No Comments

mobile re engagementApp development is a labor of love. Hundreds of hours go into defining the concept, outlining the features, designing the interface, writing code, beta testing, and releasing the app to end users. After all that work, it would be a shame if your idea becomes a one-use wonder. Unfortunately, that’s not far from what happens to a majority of mobile apps. The harsh reality is that fewer than 38% of users launch an application 11 times or more. Users will readily download an application, (it’s next to no commitment on their part) but they require routine reminders and incentivization to remain active. Unless your final product factors mobile re-engagement into the custom app development strategy, many users will act like balloons cut adrift, never to return again. Here are two key strategies that can help retain your audience after download and keep them engaged. Read More

4 Questions You Need to Ask Before Developing a Business Application

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developing a business applicationMobile apps are the modern gold rush. Just about every entrepreneur or company has an idea for how they can become (or transform into) the next Uber or Yelp, but not everyone ends up making a mint developing a mobile app. What separates successful apps from failed attempts? As unsexy as it sounds, it comes down to asking (and answering) some key questions during the discovery and design process. Here are four questions that need to be answered before a business should begin work on a custom mobile app.
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Big Time Changes Coming to the Apple App Store

By on June 10, 2016 | iOS, Mobile App Development, Uncategorized | No Comments

If you happen to be launching new apps or updating apps in the Apple App Store on a daily basis like we are, you may have noticed a significant improvement in App Store Review Times over the past few months.  Reviews that used to take a week or two are now down to a couple of days!  Well, apparently this is not a random anomaly.  Rather, it is part of Apple’s intentional goals to further enhance the App Store experience for developers.  And it’s not just tactical review times that are improving…

Apple is also expected to roll out much broader and more comprehensive improvements to the App Store including a new subscription model to incentivize a recurring revenue business model and also the introduction of paid search ads within the App Store. It appears that Apple’s goal is to allow app developers to generate more revenue while creating greater value to the Apple platform so Apple can further monetize the gigantic installed base. Industry analysts are estimating that App Store revenues may double within three years if subscriptions increase as part of the mix.

While some subscription-based apps already exist, the Subscription Based Model is not currently available on all app categories.   In fact, as it stands today, app revenues are dominated by one-time purchases and only a few type of apps (news, dating, audio streaming) can offer users subscription pricing.  Further, developers who are able to keep a subscriber for more than a year will see their share of subscription revenue increase from 70% to 85% in year 2, which will create a significant multiplying effect over time and will surely be celebrated by many an app owner.  

App Store Paid Search also has the potential to have a material financial impact for Apple and open a realm of new possibilities for app developers.  For context, last year paid search in the US alone added up to more than $29 Billion (across desktop and mobile) with Google taking the lion’s share.  With so many captive App Store users, App Store Paid Search will surely be a financially boon for Apple while also giving developers the ability to pay to have their apps show up at the top of the result list when users search on certain keywords, which almost certainly will allow them to directly impact download volumes.  A play out of Google’s playbook or a step in the right direction toward improving Apple’s App Store discovery challenge?  For sure!  A win-win all the way around?  You bet.

Stay tuned for forthcoming details from Apple over the coming months.  Hopefully, we will get more scoop at the Apple’s WWDC (Worldwide Developers Conference) next week.

In the meantime, if you are currently contemplating the app subscription model for your app, let us know if we can help.

Red Foundry Ranked as a Top Chicago App Developer

By on June 30, 2015 | Android, iOS, Mobile App Development, Quotes, UI/UX Design | No Comments

Recently, Red Foundry was named a Top Chicago App Developer by research firm Clutch, based in Washington, DC.  Clutch is known for offering both objective and extensive research coverage on mobile app development companies in various geographies.

Red Foundry is excited to be positioned so highly among the other companies in the Chicagoland area.  In fact, over twenty app development companies were included in the study with Red Foundry topping the list.

Clutch analyzed Red Foundry’s previous work, client base, and overall ability to deliver on development projects, to map us against the other Chicago-based firms on their Leaders Matrix.

Clutch Leaders Matrix

However, the most rewarding outcome of this study were the client interviews that Clutch conducted with five of our clients.  One of the quotes that particularly stands out came from a current client of ours, FanAngel:

FanAngelClient-Quote

We’re always excited to be recognized externally for our work but really enjoy being able to take our years of experience in building amazing mobile apps and package it into solutions for clients like FanAngel while lowering the complexity and risk of building killer custom native mobile apps.

To learn more about how we were evaluated by Clutch check out the Clutch Methodology or browse through the overwhelmingly positive Red Foundry Reviews as provided by our clients.

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