All posts by Rob Brandt

How to Prepare Your Application for a Stellar Launch

By on August 14, 2018 | Mobile App Development | No Comments

Designers man drawing website ux app development. User experience concept.The Uber you know now was not built in a day. The family of apps that enable easy ridesharing, food delivery, and even matching transportation carriers with shippers started as a simple app for people in San Francisco to request black car service using their phone. How did a sharing economy app grow to provide such diverse services on a near global scale? By establishing a focused product vision and business strategy from the outset. A clear business strategy coupled with a solid application architecture enables businesses to establish a loyal user base, monetize their application, direct their investments, and scale their vision in the future. To better guide your process, here are some of the considerations to keep in mind during the discovery and design phases of your mobile application.
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Mobile Apps Increase Business for Direct Sales Companies

By on June 12, 2018 | Sales, Mobile App Development | No Comments

Mobile Apps Increase Business for Direct Sales CompaniesTiming is everything in sales. What better way to improve your timing than to pitch your products when customers are relaxed and receptive? Direct Sales companies take that idea to heart by bringing products (anything from kitchen supplies and cosmetics to wine and toys) into the target customers’ homes to demonstrate what they can do. When the right conditions align and customers are in a buying mood, direct sales associates can fast-track purchase decisions. Delay the process, and customers are more likely to get cold feet. Why risk that – especially when a mobile app can increase your odds of closing the deal? Read More

GDPR Impact to Mobile Apps

By on May 9, 2018 | Mobile App Development | No Comments

Could your business be subject to $23 million in fines pertaining to the new European Union (EU) GDPR regulations taking effect this month?

If you have a mobile app that is not compliant with GDPR (General Data Protection Regulation) by May 25th, 2018, you risk hefty fines for being in violation of this complex data protection and privacy law. In a nutshell, the GDPR is designed to give EU citizens more control over their personal data while also providing businesses with clear guidelines about data gathering, management, and security. However, the regulation is nuanced, and businesses can suffer financial repercussions even if they believe they are in the clear. Read More

Paid, In-App Purchase, or Subscriptions: Your Guide to App Monetization Strategies

By on April 10, 2018 | Mobile App Development | No Comments

app monetization strategiesHow will you create cash flow from your mobile app? The logistics of your revenue generation model need to be outlined from the outset. Anticipated features, functionality, and your target audience can in many cases guide you to the right app monetization model – but you need to think through your app’s revenue potential early in the discovery and design phases. Here are three common app monetization strategies that can get your revenue generation off on the right foot.  Read More

Ignoring Mobile Re-Engagement: Why Many Apps Fail

By on March 19, 2018 | Mobile App Development | No Comments

mobile re engagementApp development is a labor of love. Hundreds of hours go into defining the concept, outlining the features, designing the interface, writing code, beta testing, and releasing the app to end users. After all that work, it would be a shame if your idea becomes a one-use wonder. Unfortunately, that’s not far from what happens to a majority of mobile apps. The harsh reality is that fewer than 38% of users launch an application 11 times or more. Users will readily download an application, (it’s next to no commitment on their part) but they require routine reminders and incentivization to remain active. Unless your final product factors mobile re-engagement into the custom app development strategy, many users will act like balloons cut adrift, never to return again. Here are two key strategies that can help retain your audience after download and keep them engaged. Read More

Red Foundry Named a Top Chicago App Developer

By on February 12, 2018 | Press Release | No Comments

These days, businesses need to be mobile. Startups are founded with the intent of offering mobile-based services and apps that earn their portion of the $60 billion in global app revenue. Even businesses that do not generate revenue from mobile applications experience greater productivity and earning power when they decide to “mobilize their business.” Increasingly, companies that aren’t taking advantage of their own custom mobile apps are falling behind the curve. With 67% of small businesses expected to have built their own app by the end of last year, it’s important to partner with a top app developer capable of helping your business grow and achieve enterprise objectives. Read More

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